The arrival of the Covid-19 pandemic in 2020 wielded a massive economic impact on many communities. The subsequent lockdown imposed to control the spread of the virus was particularly paralyzing for small businesses which had to shut physical operations. With zero market access, financial fragility, and uncertainty that the pandemic brought along, business owners were in a fix to find a contingency plan. Ishan Soni from Delhi is one such small business entrepreneur who had to wade through some terrible tides after the pandemic set in.
Ishan, who runs Northland India, a flagship gift store for millennials in the heart of …
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