It’s been a little over three months since Cision announced that we are acquiring Brandwatch, a leader in AI-powered social listening and digital consumer intelligence. I’m excited to say that we are officially closing the deal today and have already started bringing the benefits Brandwatch has to offer to our clients.
But before I go into what’s changing, let me back up and discuss why we’re making this move and why we’re doing it now.
Chances are that you, like me, are one of the 4 billion people who are on social media today – roughly half …
