At first glance, Apeel doesn’t seem like a startup that would covet celebrity attention.
A developer of plant-based coatings that extend the shelf life of produce, the 9-year-old company has backing from a long list of prominent VCs. Its target market—growers of avocados, limes, mangoes and assorted fresh fruit—isn’t exactly the Hollywood crowd.
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Yet when the Goleta, California-based company announced a $250 million Series E round last week, it was a star-studded affair. Included among the return backers were Oprah Winfrey and Katy Perry. While neither celebrity is a voracious startup investor, …
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