Germany’s Federal Court of Justice on Thursday ruled that social media content that includes product recommendations, pictures, and tags to companies does not necessarily have to be labeled as advertising. However, judges said posts should be flagged up as commercials if they were “excessively promotional,” or if an online influencer received something in return. What did the judges say? The judges in Karlsruhe said social media influencers may refer to and recommend products in photos without having to use an ad label. This applies as long as the content does not become too promotional in nature. Instagram influencers could also …
