It might seem illogical for a large, historically fossil-fueled power company to lead Appalachia out of coal. But it’s key to American Electric Power’s (AEP’s) strategy to power communities in Ohio, Kentucky, and West Virginia with carbon neutral energy and also help them prosper.
Like Don Katz, CEO of Audible, who is trying to turn around Newark, AEP executives are leading a growing trend in business to drive social responsibility down to the local level. Four steps guide AEP’s work as an Appalachian anchor institution—one with an enduring geographic presence and strong local ties that …
