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Margaritaville Aims to Hang On After Jimmy Buffett’s Death



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Jimmy Buffett, who died of cancer on Friday, was many things: a singer, a songwriter and a spokesman for tropical escape.But beyond crafting music that inspired listeners to grab a cold drink and take it easy, Mr. Buffett was also a businessman who turned his personal brand into a sprawling lifestyle empire that included everything from restaurants and resorts to lines of merchandise such as at-home “frozen concoction makers” and cornhole game sets.Along with music sales and tours, Margaritaville’s success helped propel Mr. Buffett into the billionaire ranks; in April, Forbes estimated his net worth at $1 billion. Now, Mr. Buffett’s empire, named Margaritaville Enterprises after his signature song, must find ways to sustain its business without its founder.“On behalf of everyone (who works, visits or lives) in Margaritavil …

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