Sabrina Smith, the Founder and CEO of Auroom, is a trailblazer in the burgeoning field of virtual metaverse development. With a mission to incubate small businesses and facilitate their adaptation to the digital age, Smith's company, Auroom, serves as a gateway for enterprises to navigate and thrive in the metaverse. Auroom stands out by providing creative tools for businesses to establish their presence in the virtual world, leveraging technologies such as artificial intelligence (AI), cryptocurrency, and non-fungible tokens (NFTs).
Smith's journey began as an artist, which evolved into a passion for virtual reality after attending a virtual reality expo in 2019. This experience, coupled with her academic pursuit in business administration, marked a pivotal shift in her career, leading her to establish Auroom. The company was conceived with minimal capital but has grown significantly, especially during the COVID-19 pandemic, which allowed Smith to invest more time and resources into its development.
Auroom's core philosophy revolves around the concept of a "hybrid model," where physical businesses are enhanced by their virtual counterparts in the metaverse, offering a comprehensive and immersive experience. This approach not only broadens the scope of traditional businesses but also introduces a new dimension of interaction and presentation.
Sustainability and eco-friendliness are at the heart of Auroom's operations. Smith envisions the company as a beacon for the creative and circular economies, emphasizing the importance of environmental consciousness in business practices. This vision led to the inception of the "Honey Hive Project," an initiative within Auroom that fosters a community-driven approach to building and expanding the metaverse. The project has successfully created 35 virtual worlds, each serving as a unique portal within the larger metaverse ecosystem.
Auroom leverages a no-code development environment, enabling rapid and efficient creation of virtual spaces. This approach democratizes the process, allowing individuals and businesses to participate in the metaverse without the need for extensive technical expertise. Smith's background in the tech industry, spanning over 14 years, has provided her with the insights and experience necessary to lead Auroom in this innovative direction.
The metaverse, as envisioned by Smith, is not confined to virtual reality headsets but extends to a comprehensive digital experience that transcends traditional internet boundaries. She emphasizes the importance of ownership and monetary exchange within the metaverse, advocating for a system where creators can earn and trade value within this digital ecosystem.
Auroom's future is geared towards becoming a benefit corporation, reflecting Smith's commitment to social and environmental responsibility. This status would enable Auroom to balance profit-making with societal and environmental contributions, aligning with the growing global emphasis on sustainable business practices.
In her presentation at 1StartupWorld, Smith not only shared Auroom's achievements and aspirations but also highlighted the potential of the metaverse to transform various industries. She underscored the importance of inclusivity, collaboration, and innovation in building a digital environment that is accessible, secure, and profitable for all stakeholders.
Sabrina Smith's vision for Auroom encapsulates a future where the digital and physical realms coexist and complement each other, fostering a world where creativity, sustainability, and technology converge to create a vibrant and inclusive ecosystem. Her leadership and dedication to this vision position Aurora as a pioneering force in the evolving landscape of the virtual metaverse.
