Alter New Media, co-founded by Nadya Rousseau and Lauren Jones, is a dynamic force in the digital marketing and media landscape, renowned for its purpose-driven approach to marketing and content creation. This innovative company distinguishes itself by harmoniously blending purpose with profit, focusing on creating impactful and meaningful digital content and strategies that resonate with audiences worldwide.
Nadya Rousseau, an entrepreneur and multimedia producer, brings a multifaceted background to the company, encompassing acting, journalism, and multimedia production. Her vision for Alter New Media revolves around leveraging digital platforms to create social impact, thereby elevating brands and individuals committed to making a difference in the world.
Lauren Jones, a photographer, writer, and marketing strategist, complements Nadya’s expertise with her own creative and strategic insights. Lauren’s work emphasizes storytelling and the development of compelling content that engages audiences, fosters community, and drives brand awareness across various digital landscapes.
Together, Nadya and Lauren have cultivated a unique space within the marketing and media industry. Alter New Media serves as a beacon for companies and creators aspiring to disrupt the status quo with innovative products or services. The company’s portfolio spans comprehensive services, including brand and marketing strategy development, end-to-end digital marketing, influencer marketing, public relations, purposeful partnerships, and digital production.
Alter New Media’s mission is deeply rooted in the belief that marketing can be a powerful tool for change, promoting sustainability, inclusivity, and social good. By supporting over 800 companies, creators, talents, and thought leaders globally, Nadya and Lauren have demonstrated that success in the digital age is not just about profit but about making a lasting impact.
Their collaborative efforts have positioned Alter New Media as a leader in driving transformative change, setting a new standard for creativity, technology, and purpose-driven success in the digital world.
- Brand and Marketing Strategy Development: Crafting tailor-made strategies that align with client’s goals and brand values, focusing on long-term growth and brand positioning.
- End-to-End Digital Marketing: Offering a full spectrum of digital marketing solutions, from social media marketing and SEO to email marketing and content creation, ensuring a cohesive online presence.
- Influencer Marketing: Connecting brands with influencers to create authentic and engaging partnerships that resonate with target audiences and amplify brand messages.
- Public Relations: Managing communication between organizations and their publics, building a positive reputation, and handling media relations to promote and protect brand image.
- Purposeful Partnerships: Establishing strategic collaborations that align with the brand’s mission and values, enhancing brand visibility and impact through meaningful alliances.
- Digital Production: Creating high-quality digital content, including video production, photography, and graphic design, tailored to engage and captivate audiences across various digital platforms.
