B Impact Assessment

We manage what we measure.

This is one of the most basic truths in business. It follows that we ought to measure what matters most: the ability of a business to not only generate returns, but also to create value for its customers, employees, community, and the environment.

We are a global movement of business leaders that seek to redefine success in business, so that one day all companies compete not only to be the best in the world, but to be the best for the world.

We envision that in a generation’s time, all businesses will measure and manage their impact as readily as they do profitability.