Brand Council

Brand Council, Australia’s most experienced team for purpose-led transformation, partners with businesses to align their actions, rhetoric, and core values. Applying our unique ‘Putting Purpose into Practice’ model, we guarantee tangible results and strategic change.

Our owners, Trudi Cassin, and Peta Quirk, lead a multi-disciplinary team of researchers, strategists, creatives, and implementation specialists, tailoring each project approach. We’re proudly purpose-led, embodying our values of intellectual curiosity, ingenuity, ethical conduct, and deep care in our work and client relationships. We strive for meaningful impact in all aspects.