Finch Brands

Finch Brands

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Finch Brands is a real-world brand consultancy. We blend insight, intuition, and creativity to shape strategy and drive people
to action. Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

To accomplish this, we’ve brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner – and we put this hard-earned experience to work for clients across categories and all along the growth track.

Products & Services


We collect data, generate actionable insights, and drive key decisions.

Market research, for us, is not just speaking with friends or clicking websites, but a disciplined process of discovery. Qual or quant, online or off, traditional or progressive, we have two decades of primary research experience. We know how to turn fragmented data into the kind of insight that can transform brands and businesses.


We define and document the core ideas on which high performance brands are based.

At its heart, branding is about difference. We provide clarity on what makes your brand distinctive and light the way forward in terms of what’s next and how to get there. What brands mean, how complicated portfolios are structured, and how internal/external stakeholders are engaged and activated.


If branding is storytelling, let’s make yours a bestseller.

We bring ideas to life creatively – from identity all the way downstream. Finch Brands doesn’t have a signature ‘look’ like you’ll find with many traditional branding agencies. We design not for our friends, but for your audience. Mixing emotion with reason and blending practicality with inspiration, we design brands to be consistent and powerful.

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Finch Brands