Hypebeast Ltd, through its subsidiaries, operates as a digital media and e-commerce company. The group provides advertising and advertising production services to brand owners and advertising agencies and the sale of third-party branded clothing, shoes and accessories on its e-commerce platform. The operating segments of the group are Digital media and E-commerce, of which key revenue is generated from the Digital media segment. Under its Digital media business segment, the group produces and distributes millennial-focused digital content reporting the trends on fashion, lifestyle, culture and music to its visitors and followers. Geographically, the group has a business presence in the US, Hong Kong, the PRC and other countries, of which it generates a majority of its revenue from the US.