More than stores, more than products … L Brands is a family of brands. Our brands are world-renowned; they are household names.
Through Victoria’s Secret, PINK and Bath & Body Works, L Brands is an international company that sells lingerie, personal care and beauty products, apparel and accessories. The company operates nearly 3,000 company-owned specialty stores in the United States, Canada, the United Kingdom, Ireland and Greater China, and its brands are sold in more than 650 franchised locations worldwide. The company’s products are also available online at
Although our brands are primarily known for lingerie, personal care, beauty products and accessories, our brand power extends much further. Together and individually, these brands have come to represent an aspirational lifestyle — a way of life. Our brands help customers feel sexy, bold and powerful. They entice customers to pamper and indulge themselves and to add a dash of whimsy and fun to their everyday lives. Our brands invite customers into a whole new world of beauty and style.
With more than 80,000 associates, L Brands recorded sales of $13.2 billion in 2018.
At L Brands, we are guided in our work and our interactions with others by four core principles – our values. These are the same beliefs that have made us successful since our start in 1963. They are:
The Customer Rules!
Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers’ desires.
Passion Leads to Success.
We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work … and that makes our talents formidable and our results extraordinary.
Inclusion Makes Us Stronger
We cherish our diversity because embracing others’ thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers.
It Matters How We Play the Game
Doing what is right means following our beliefs — and the rules — when no one is watching. Winning means nothing unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good. Our values are at the heart of everything we do. They are the foundation for our unique mindset at L Brands that guides our behaviors and determines our results. They’re a connection to our history and a guide for our future. And they’re the measure of success for how we do things today.