How our business operates
Premier Inn and restaurants
Premier Inn is the UK’s leading hotel business, with over 785 hotels and more than 72,000 rooms across the UK. Our unique joint site model means that more than half of our hotels are located alongside our own restaurant brands.
We also have hotels in the Middle East, and Germany, with more hotels in the pipeline.
How we create value
We create value for all our stakeholders through our Customer Heartbeat model. The model’s foundation is the Customer Heartbeat schematic — Winning Teams, Customer Heartbeat, Profitable Growth, Force for Good and Everyday Efficiency.