Making Business Better by Making the World Greener, One Tree at a Time! | Federico Garcea

Making Business Better by Making the World Greener,
One Tree at a Time!

Federico Garcea
Co-founder & CEO, Treedom

Federico Garcea is the founder and CEO of Treedom. Treedom is a tree planting company planting in partnership with NGOs and communities of farmers all over the world. Founded in 2010, Federico was inspired while working on a sustainable development project in Cameroon, and witnessing the local economic, environmental and social disadvantages wrought by deforestation. By combining the idea to plant trees with his favourite game, Farmville, Federico created a platform that made it possible for individuals and companies to plant trees remotely, all over the world.

Treedom is the first platform in the world that allows you to plant a tree from a distance and follow the story of the project online.

Since its foundation in 2010 in Florence, more than 1.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance.

Every tree on Treedom is geo-localized and photographed and has its online page, it can be kept or virtually gifted to others. Thanks to these features, Treedom's tree engages people and at the same time it represents a great communication and marketing tool for companies.