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The Not Company, a maker of plant-based meat and dairy substitutes in Chile, will soon be worth $250M

The Not Company, Latin America’s leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company’s plans.

The latest round of funding comes on the heels of a series of successes for the Santiago-based business. In the two years since NotCo launched on the global stage, the company has expanded beyond its mayonnaise product into milk, ice cream and hamburgers. Other products, including a chicken meat substitute, are also on the product roadmap, according to people familiar with the company.

NotCo is already selling several products in Chile, Argentina and Latin America’s largest market — Brazil — and has signed a blockbuster deal with Burger King to be the chain’s supplier of plant-based burgers. It’s in this Burger King deal that NotCo’s approach to protein formulation is paying dividends, sources said. The company is responsible for selling 48 sandwiches per store per day in the locations where it’s supplying its products, according to one person familiar with the data. That figure outperforms Impossible Foods per-store sales, the person said.

NotCo is also now selling its burgers in grocery stores in Argentina and Chile. And while the company is not break-even yet, sources said that by December 2021 it could be — or potentially even cash flow positive.

NotCo co-founders Karim Pichara, Matias Muchnick and Pablo Zamora. Image Credit: The Not Company

With the growth both in sales and its diversification into new products, it’s little wonder that investors have taken note.

Sources said that the consumer brand-focused private equity firm L Catterton Partners and the Biz Stone-backed Future Positive were likely investors in the new financing round for the company. Previous investors in NotCo include Bezos Expeditions, the personal investment firm of Amazon founder Jeff Bezos; the London-based CPG investment firm, The Craftory; IndieBio; and SOS Ventures.

Alternatives to animal products are a huge (and still growing) category for venture investors. Earlier this month Perfect Day closed on a second tranche of $160 million for that company’s latest round of financing, bringing that company’s total capital raised to $361.5 million, according to Crunchbase. Perfect Day then turned around and launched a consumer food business called the Urgent Company.


These recent rounds confirm our reporting in Extra Crunch about where investors are focusing their time as they try to create a more sustainable future for the food industry. Read more about the path they’re charting.


Meanwhile, large food chains continue to experiment with plant-based menu items and push even further afield into cell-based meat using cultures from animals. KFC recently announced that it would be expanding its experiment with Beyond Meat’s chicken substitute in the U.S. — and would also be experimenting with cultured meat in Moscow.

Behind all of this activity is an acknowledgement that consumer tastes are changing, interest in plant-based diets are growing, and animal agriculture is having profound effects on the world’s climate.

As the website ClimateNexus notes, animal agriculture is the second-largest contributor to human-made greenhouse gas emissions after fossil fuels. It’s also a leading cause of deforestation, water and air pollution and biodiversity loss.

There are 70 billion animals raised annually for human consumption, which occupy one-third of the planet’s arable and habitable land surface, and consume 16% of the world’s freshwater supply. Reducing meat consumption in the world’s diet could have huge implications for reducing greenhouse gas emissions. If Americans were to replace beef with plant-based substitutes, some studies suggest it would reduce emissions by 1,911 pounds of carbon dioxide.

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From bioprinting lab-grown meat in Russia to Beyond Meat in the US, KFC is embracing the future of food

From a partnership with the Russian company 3D Bioprinting Solutions to make chicken meat replacement using plant material and lab-cultured chicken cells to an expansion of its Beyond Fried Chicken pilots to Southern California, KFC is aggressively pushing forward with its experiments around the future of food.

In Russia, that means providing 3D Bioprinting with breading and spices to see if the company’s chicken replacement can match the KFC taste, according to a statement from the company. As the company said, there are no other methods available on the market that can allow for the creation of complex products from animal cells.

“3D bioprinting technologies, initially widely recognized in medicine, are nowadays gaining popularity in producing foods such as meat,” said Yusef Khesuani, co-founder and managing partner of 3D Bioprinting Solutions, in a statement. “In the future, the rapid development of such technologies will allow us to make 3D-printed meat products more accessible and we are hoping that the technology created as a result of our cooperation with KFC will help accelerate the launch of cell-based meat products on the market.”

Image: Beyond Meat

Closer to its home base in the U.S., KFC is working with the publicly traded plant-based meat substitute developer Beyond Meat on an expansion of their recent trials for KFC’s Beyond Fried Chicken.

Continuing its wildly successful limited trials in Atlanta, Nashville and Charlotte, KFC is now setting its sights on the bigger markets in Southern California, near Beyond Meat’s headquarters in Los Angeles.

Beginning on July 20, KFC will be selling Beyond Fried Chicken at 50 stores in the Los Angeles, Orange County and San Diego areas, while supplies last, the company said.

Unlike the 3D bioprinting process used by its Russian partner, Beyond Meat uses plant-based products exclusively to make its faux chicken meat.

Beyond Fried Chicken first appeared on the market last year in Atlanta and was made available in additional markets in the South earlier this year. The menu item — first available in a one-day consumer test in Atlanta — sold out in less than five hours, the company said.

“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, chief marketing officer, KFC U.S. “We know the east coast loved it, so we thought we’d give those on the west coast a chance to tell us what they think in an exclusive sneak peek.

Beyond Fried Chicken nuggets will be available as a six or 12-piece à la carte or as part of a combo, complete with a side and medium drink starting at $6.99, plus tax.

Meanwhile, KFC’s Russian project aims to create the world’s first lab-made chicken nuggets, and plans to release them this fall in Moscow.

Popularizing lab-grown meat could have a significant impact on climate change according to reports. The company cited statistics indicating that growing meat from cells could cut in half the energy consumption involved in meat production and reduce greenhouse gas emissions while dramatically cutting land use.

“Crafted meat products are the next step in the development of our ‘restaurant of the future’ concept,” said Raisa Polyakova, general manager of KFC Russia & CIS, in a statement. “Our experiment in testing 3D bioprinting technology to create chicken products can also help address several looming global problems. We are glad to contribute to its development and are working to make it available to thousands of people in Russia and, if possible, around the world.”

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