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Black Friday traffic in stores craters 52% during pandemic as e-commerce sales explode



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Shoppers walk past an Apple Store at Franklin Park Mall during Black Friday. Shoppers go to stores to take advantage of Black Friday sales during the COVID-19 pandemic.SOPA Images | LightRocket | Getty ImagesTraffic at stores on Black Friday fell by 52.1% compared with last year, as Americans by and large eschewed heading to malls and queuing up in lines for shopping online, according to preliminary data from Sensormatic Solutions. For the six key weeks of the holiday season this year, traffic in retail stores is expected to be down 22% to 25% year over year, an earlier forecast by Sensormatic Solutions said. The …

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