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Spotify made huge investments in podcasts — here’s how it plans to make them pay off



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People walk by the New York Stock Exchange (NYSE) on the morning that the music streaming service Spotify begins trading shares at the NYSE on April 3, 2018 in New York City.Spencer Platt | Getty ImagesSince 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off.Spotify’s podcast library has been bolstered by high-profile deals like its acquisitions of Gimlet Media, Anchor, Parcast and the Ringer. It also gained the exclusive rights to Joe Rogan’s podcast, worth an estimated $100 million alone, which has a cult-like following and regularly ranked at …

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