THE YES founder and e-commerce expert, Julie Bornstein, sheds light on the future of retailBornstein launched the new women’s shopping platform THE YES, alongside co-founder and Google alum Amit Aggarwal in May of 2020, in the middle of a pandemic when just about everything, including shopping, was virtual. With a resume including Chief Operating Officer of Stitch Fix, Chief Digital Officer of Sephora, and credited for launching Nordstrom and Urban Outfitters e-commerce websites, we believed that if someone was going to transform e-commerce, it would be Bornstein.THE YES platform was created to revolutionize the online shopping experience using machine …
