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The power of purposeful Business



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The power of purposeful Business

How can companies prioritize purpose while balancing their responsibility to shareholders? This dilemma is heightened considering some of the world’s most serious challenges exist in developing countries where solutions are unlikely to be profitable in the short term. Is the trade-off between purpose and profit necessary, or is it possible for companies to achieve both?To discuss these issues, Alex Edmans, Professor of Finance at London Business School and author of “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, which was included in the FT’s list of best business books of 2020, spoke with Andrew Hill, Associate Editor and Management Editor of the Financial Times, in a conversation hosted by Olenka Kacperczyk, Associate Professor of Strategy and Entrepreneurship at London Business School.

Read the article: https://wheelerblog.london.edu/?p=1780