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Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

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Harley-Davidson’s just-introduced 2021 models include the CVO lineup with the company’s most advanced audio and infotainment options, as well as its latest braking, steering and safety features.Source: Harley-DavidsonAs a tradition-minded 118-year-old motorcycle manufacturer, Harley-Davidson may not seem ideally situated to prosper in a rapidly changing world where vehicles are increasingly electrified, self-driving, and shared. But the iconic company could be better positioned than many stock market investors betting on transportation suspect.The company’s U.S. bike sales peaked at more than 260,000 way back in 2006, and have since dropped about 40%. Demographics are part of the story, and it is a well-charted …

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