Throughout her career, Maryam Banikarim ’93 (CMO of Nextdoor) has worked to understand, craft, and then communicate a company’s north star vision, its reason for being – in both business and society.
In this Leadership Speaker Series conversation organized by the Center on Global Brand Leadership, Maryam joins Elizabeth M.S. Friedman (Assistant Professor of Business at Columbia Business School) to examine her own visions of leadership and her insights from a career in media, hospitality, and (now) social networks. She discusses the process of listening and reflection required to hone an organization’s purpose and employ it to make deeper connections between the brand and its stakeholders, driving financial and societal impact.
