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Spotify announces beta launch of audience development tool for artists, self-serve ‘Marquee’ ads



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As part of its news announced at its live event today, Spotify announced a set of new creator tools and resources, including the expansion of Marquee, the launch of a tool called “Discovery Mode” into beta testing, the opening of the Canvas looping visual feature to all artists, and its plans to expand its Spotify for Artists platform to be available in 25 additional languages.
Marquee, launched in 2020, is a tool that allows artists and their teams to promote their new releases through full-screen, sponsored recommendations to both free and paid subscribers. Spotify says that users who see a Marquee pop-up …

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