“Ten years in, TransferWise is now Wise,” screams the press release that landed in my in-box late last week. The fintech giant, most recently valued by private investors at $5 billion, is re-branding ahead of an expected IPO.
Of course, the company doesn’t actually make reference to a public listing — for regulatory reasons, it probably shouldn’t even if it wanted to — but the change of name will certainly make for a more streamlined ticker, while more broadly, the new moniker reflects how the decade-old company has long moved beyond B2C international money transfers alone to build what it …
