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How Apple Is Organized for Innovation: Leadership at Scale



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How Apple Is Organized for Innovation: Leadership at Scale

As Apple has grown, its functional structure and leadership model have had to evolve. (Part 3 of 3)

This is part 3 of 3
Part 1–The Functional Organization: https://youtu.be/5hENFA3CJUY
Part 2–The Leadership Model: https://youtu.be/d5enAGG51PQ

Deciding how to organize areas of expertise to best enable collaboration and rapid decision-making has been an important responsibility of the CEO. The adjustments Tim Cook has implemented in recent years include dividing the hardware function into hardware engineering and hardware technologies; adding artificial intelligence and machine learning as a functional area; and moving human interface out of software to merge it with industrial design, creating an integrated design function.

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