There are a few venture investor names that come to mind when thinking about backers of the most valuable fintech and media unicorns. Snoop Dogg is not usually among them.
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Perhaps that’s an oversight. At the end of a week that saw Klarna cement its status as Europe’s most valuable startup and Robinhood move closer to an IPO filing at a reported valuation of up to $40 billion, it seems timely to observe that Snoop is an investor in both. What’s more, he got in at valuations several multiples lower than current levels.
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