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How one founder partnered with NASA to make tires puncture-proof and more sustainable



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This week’s episode of Found features The SMART Tire Company co-founder and CEO Earl Cole, a one-time Survivor champion whose startup is working with NASA to commercialize some of its space-age tech. Cole won a NASA startup competition seeking entrepreneurs to work with its scientists and researchers on applications of innovations it created for space exploration that could work right here on Earth, helping people while also forming the basis for a commercially-viable business.
For Cole, that resulted in The SMART Tire Company, a venture that’s using tech NASA developed to create more durable, puncture-proof tires to equip …

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