We’ve been hearing how “data is the new oil” for more than a decade now, and in certain sectors, it’s a maxim that has more than panned out. From marketing and logistics to finance and product, decision-making is now dominated by data at all levels of most big private orgs (and if it isn’t, I’d be getting a résumé put together, stat).
So it might be a something of a surprise to learn that data, which could transform how we respond to the increasingly deadly disasters that regularly plague us, has been all but absent from …
