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The most disastrous sales cycle in the world



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Startups constantly talk about being mission-oriented, but it’s hard to take most of those messages seriously when the mission is optimizing cash flow for tax efficiency. However, a new generation of startups is emerging that are taking on some of the largest global challenges and bringing the same entrepreneurial grit, operational excellence, and technical brilliance to bear on actual missions — ones that may well save thousands of lives.
ClimateTech has been a huge beneficiary of this trend in general, but one small specialty has caught my eye: disaster response. It’s a category for software services that’s percolated …

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