Etsy, a marketplace for kitschy and creative DIY goods, acquired Depop, a hippy and thrifty marketplace for resale goods, for $1.625 billion this week. So, today we’ll discuss the tale of two marketplaces, a deal that has given us a peek into the evolving ethos of social shopping.
Depop, for those that don’t know, is a London-based company that targets millennial and Gen Z shoppers. Within the past two years, Depop has grown its user base of stylists, designers, artists, vintage sellers and more, from 13 million to 21 million, And, the company claims, some 90% of its users are under the …
