The 2021 AMEC Summit marked 25 years since the organisation’s creation. Bringing together 400 people across 38 countries, the virtual two-day event hosted a fantastic range of speakers covering a dynamic set of topics relevant to the communications and media evaluation industry.
It was also a fascinating opportunity to look back at a particularly tumultuous year and assess the impact that Covid-19 has had on the industry as well as society altogether.
Undeniably, 2020 shook many foundations and established new expectations, creating greater pressure on companies to communicate effectively and authentically. However, the year also brought fresh perspectives and an opportunity for companies to …
