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The Cutthroat World of $10 Ice Cream



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At the time, the upstarts of the borough’s anti-industrial food revolution were looking for any category they could disrupt through local ingredients or handmade production. Brooklynified beer, chocolate and pizza were gathering hype as well as space on store shelves. Yet frozen dessert remained a maltodextrin wasteland.“We were like, ‘Why is there no great artisan ice cream in New York City?’” Ms. Dundas said.Ms. Gallivan said there was a “eureka moment” when the women started craving the kind of ice cream that existed in Boston, “where there’s this amazing ice cream tradition.” In New York, “there …

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