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Ben Rubin explains why the Web3 era of social media will help everybody get paid



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After a decade of a handful of dominant social media companies trading what are essentially publishing tools in exchange for serving us all an endless deluge of ads, the winds of change are finally blowing — in a few different directions at once.
Content creators (arguably either a special echelon of influencers or anyone who posts online) are slowly siphoning off some of the power that social media companies have wielded for years. Meanwhile, decentralization is sweeping worlds like finance and art, threatening existing orders and pointing toward a future defined by alternative currencies and digital collectibles. Those trends are bound …

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