Under The Hood: Microsoft’s M12 Venture Arm Continues Evolution As It Quickens Investment Pace

Home » News, Insights & Trends » Crunchbase » Under The Hood: Microsoft’s M12 Venture Arm Continues Evolution As It Quickens Investment Pace

From the outside, M12’s mission likely seems simple to most: Invest money from the second-most valuable technology company in the world, put its monstrous go-to-market machine behind said investment, and then create a unicorn.
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In reality, Microsoft’s venture arm must navigate complexities and obstacles not seen by traditional venture firms—and even many corporate venture arms—as it looks to drive returns back to the Redmond, Washington-based tech giant. At the same time, M12 must build the vast ecosystem Microsoft plays in, such as cloud, AI, business applications, infrastructure, security and deep technologies, …

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