Following today’s news (Friday 10 September) that Emma Raducanu has become the first British woman to reach the tennis Grand Slam final;
Conrad Wiacek, Head of Sport Analysis at GloblaData, a leading data and analytics company, offers his view:
“By reaching the US Open Final at just 18 years of age, Emma Raducanu will become a commercial phenomenon in the UK. Should she win, it is likely her profile will go global. With British tennis having a gap at the top of the tree following the decline in Sir Andy Murray’s abilities through injury, the chances are that Emma Raducanu …
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