UpScalio, a roll-up e-commerce company that invests in and grows online-first brands, has invested in Green Soul, an ergonomic furniture brand. This marks UpScalio’s entry into the furniture segment. Established by Ravi Khushwani in 2016, Green Soul is a market leader and is amongst Amazon and Flipkart’s highly rated and most-reviewed brands. The brand boasts of strong financial health and growth. It has outpaced the growth of its category with over 100,000 chairs sold in the last twelve months.
UpScalio has created a strategic roadmap, aiming to continue the brand’s march towards becoming India’s largest and ergonomic furniture brand. The company plans to further the brand’s dominance in the gaming chairs vertical, while extending the brand’s leadership in the office chairs category.
In a statement, Gautam Kshatriya, co-Founder and C …
