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Unit’s Itai Damti explains how the company fundraises using culture and value


“In the 20-plus years, I have never seen a document like it,” Emmalyn Shaw, managing partner at Flourish Ventures, said during TechCrunch Live. The episode was nearing the end, and Unit’s CEO and co-founder Itai Damti had just explained how the company’s long-running Culture and Values document helped pitch the company.
“I’d seen, obviously, high-level values in culture documents with bullet points and whatnot — but nothing to this level of specificity or commitment… Of course, it expanded over time, but you get a real sense of how he’s planning to lead, particularly across two different headquarters and how Unit scales. I think it’s impressive. It’s important for [Flourish Ventures].”
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