Posted on

Do Americans want to gamble on individual athletes? Marc Lore is betting on it with Mojo



Share

Mojo, a seven-month-old, New York-based company, says it’s looking to build a new sports stock market that lets fans bet on athletes just like stocks. Though the plan is to launch this fall, the young outfit has already raised $75 million in Series A funding led by Thrive Capital, with participation from renowned entrepreneur Marc Lore, MLB great Alex Rodriguez and Tiger Global.
The investors are betting on more than the idea. Mojo’s cofounder and CEO is Vinit (“Vinny”) Bharara, a childhood friend of Lore who previously cofounded a trading card company with Lore that sold to Topps, cofounded Diapers.com with Lore (which sold to Amazon), and more recently sold two more companies. One of these was a publisher that sold to Bustle Digital …

Read More