Back in 2020, Ashwin Ramasamy, a founder at PipeCandy, asked on TechCrunch if the “e-commerce shift” the world was seeing as COVID-19 shook up the global economy would last. The answer was yes. But that doesn’t mean that the same pace of online commerce growth that the world saw during the pandemic will be maintained.
Indeed, as 2021 came to a close, data began to indicate that the e-commerce boom was slowing. The question at that juncture was whether we were seeing a reversion to growth norms from the pre-COVID era or if growth would slow even more; in the latter case, it would imply that future e-commerce activity was pulled forward, instead of the larger digital commerce pie growing thanks to long-term changes to the economy.
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