Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through to browse the merchant’s selection, then check out.
However, unlike Instagram’s native Shops, these transactions aren’t taking place on Twitter itself. Instead, users first click the “View Shop” button above the merchant’s tweets to visit their shop. Then, when the customer is ready to make a purchase, they’ll click on the item to be redirected to the merchant’s website to complete the transaction. This expe …
