As we start to see AI advance in business, the ways in which we interact with machines are beginning to change. Companies like Salesforce are looking for new opportunities for AI to have a more direct impact on customers.
While using AI to surface the customer most likely to churn or most likely to buy is certainly useful, it’s just a step in the process, and it’s only the start of how AI could change how we work in the future.
Salesforce’s AI journey began in 2016 when it launched its AI framework called Einstein. In reality, Einstein was never meant to be a product so much as a set of intelligence capabilities that had the potential to touch every aspect of the Salesforce stack. The original crew that brought that to life has mostly moved …
