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Super fans, franchises, and unique content could be the answer to reducing streaming churn


In today’s highly competitive streaming market, streaming services don’t just have to figure out how to attract users — they also have to find ways to keep them. Fandom’s “2022 State of Streaming” report may be able to offer some new insights on this front. The report examines fan behavior to uncover key findings such as the reason behind churn, how streaming services can increase retention, and ways to boost subscriber loyalty by differentiating themselves from competitors.
This analysis was conducted by Fandom, a home to entertainment fan communities across TV mobiles, games and more. The company coupled its sizable user data alongside a custom global study. Fandom has more th …

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