For investors, one factor will almost always stand head and shoulders above the rest: Your TAM (total addressable market) needs to break at least $1 billion.
But alongside a massive addressable market, investors are also looking to see that you have existing customers, even they’re few in number, who truly love your product.
However, communicating the steps between your existing users (wedge) and your long-term potential as a company (TAM) can be incredibly tricky.
At TechCrunch Early Stage this month, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, product-market fit, and why it’s crucial to be “10x better” than the incumbents.
Product-market fit
Startups must be able to dem …
