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Your MVP is neither minimal, viable nor a product



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Whenever I talk about minimal viable products with product-driven startup founders, I often find myself in a frustrating conversation. The term MVP is such a profound misnomer; a good MVP is not viable, and it is certainly not a product. Chances are it isn’t as minimal as you want it to be either, come to think of it.
In the world of lean startups, founders have to stay hyper-focused on figuring out how to fail as fast as possible. Ideally, you fail to fail, which means you end up with a functioning business. A lot of the “trying to fail” approaches involve looking at you …

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