Google has halted businesses from using RCS for promotion in India, the company’s biggest market by users, following reports of rampant spam by some firms in a setback for the standard that the company is hoping to help become the future of SMS messaging.
Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption.
Google, Samsung and a number of other firms including telecom operators have rolled out support for RCS to hundreds of millions of users worldwide in recent years. Google said last month that RCS messagin …
