Impossible Foods founder Pat Brown discusses lofty goals in the face of climate catastrophe
Brian Heater
@bheater
/
10 hours
A few weeks before stepping aside from his longstanding position as CEO, Impossible Foods founder and current CVO (that’s chief visionary officer, as it were) Pat Brown published a research paper co-authored with UC Berkeley professor of genetics and development Michael B. Eisen.
The document carried a decidedly unwieldy title: “Rapid global phaseout of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years and offset 68 percent of CO2 emissions this century.”
“Most people, when it comes to scientific papers, only read the title,” Brown noted during a panel at TC Sessions: Climate this week. As far as research papers go, this one does everything it says on the box.
The subject of animal agriculture — and its impact on biodiversity and climate — is a longstanding pet project for Brown. It’s one that significantly predates Impossible’s 2011 founding. In fact, in a lot of ways, it’s this drive that prompted the company’s creation. More than a simple alternative meats company, Brown views Impossible …
