Stuckey’s Pins Revival on the Return of the Great American Road Trip

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“We look for stuff you don’t see in every roadside place,” Ms. Stuckey said.Certain classics — rubber alligators and coonskin caps — remain popular, as do Mexican blankets and Baja jackets.“Jesus stuff sells,” Ms. Stuckey said. “We brought in walking sticks recently, and we blew through them.” Less popular? “License plate signs — they are really cute, but they are not selling,” she said. “State merch doesn’t turn as well. That stuff is collecting dust. Except for Texas. Texans love their Texas merch.”Then there is a plan to extend Stuckey’s turf by selling candy through outlets like Food Lion, TravelCenters of America and food brokers. There was even a seasonal run of a Stuckey’s Pecan Log Roll beer in partnership wi …

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