In this current climate, Roku needed a win. Despite the company reporting total net revenue growth of 18% year over year to $764 million– a nice increase from $737.7 million last quarter — the company missed Wall Street’s expectations. Analysts expected revenue of $805 million, which would have reflected 25% year-over-year growth.
What is to blame for missing the mark? Roku said in its letter to shareholders, “There was a significant slowdown in TV advertising spend due to the macro-economic environment, which pressured our platform revenue growth. Consumers began to moderate discretionary spend, and advertisers significantly curtailed spend in the ad scatter market (TV ads bought during the quarter). We expect these challenges to continue in the near term as economic concerns pressure markets worldwide.”
During a conference call with reporters, CFO Steve Loudon said, “The severity …
