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Sequoia wants to invest $1 million in your idea, then teach you how to really sell it


The investment firm Sequoia Capital has no shortage of internal programs for the founders it backs. The idea is to help its startups not merely by sheer dint of their affiliation with Sequoia but by helping them at the outset with everything from storytelling to recruiting strategies in order to give them an edge over rivals.
Now, Sequoia is using some of that know-how for a longer, seven-week-long program called Arc that it’s using to bring even more promising founders into the fold. The idea, broadly speaking, is to invest $1 million in each company that fits the firm’s criteria, after which Sequoia hosts the startups for one week, brings then together virtually for five more weeks of programming, then pulls them together in pers …

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