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Netflix may copy Disney+’s decision not to run ads during kids’ programming


Netflix’s ad-supported tier may not run commercials during kids’ programs, a decision that its rival Disney+ made in May. As reported by Bloomberg, Netflix told partners that kids’ programming would stay commercial-free.
Sources also told the outlet that original movies would initially stay ad-free, likely to appease filmmakers who don’t want their high-budget releases ruined by advertising. If true, subscribers would be happy about this as well.
However, original series such as “Stranger Things,” “Bridgerton,” and “Squid Game” are expected to still include ads.
Netflix declined to comment to TechCrunch.
If the streamer were to keep its kids’ programming ad-free, it could help to make up for its recent loss of subscribers. Some parents may have strayed from the service due to the high price, so the upcoming cheaper ad-supported tier could help them save money while also giving their kids an ad-free streaming experience.
Advertising and children’s programming don’t mix well. Google and YouTube realized this after paying $170 …

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